A Savings Tracker feature for Capital One’s savings account users, enabling them to set personalized savings goals and track their progress effortlessly.
Problem
Savings account users feel disconnected from their financial progress, as they are unable to visualize how their savings contribute to their saving goals, making it harder to stay motivated and confident in their financial planning.
Problems with the Capital One Bank App
Managing Multiple Savings Accounts
Capital One encourages users to open multiple savings accounts to categorize their funds. However, users often find themselves manually transferring money between accounts to stay organized. This process is tedious, requires constant monitoring, and increases the risk of mismanaging funds. Without an integrated way to categorize savings within a single account, users experience unnecessary friction in maintaining financial organization.
No Interest Earnings Visibility
While Capital One promotes its high-yield savings account, users often overlook the interest they’ve earned because the app does not prominently display this information. Without clear visibility, users miss out on the motivation and financial awareness that seeing their earned interest could provide.
Lack of Savings History Insights
Users must dig through statements or the activity page to track their savings trends. The data is presented in a dull, transactional format that lacks meaningful insights or visual representation. Without an engaging way to view progress, users struggle to stay motivated and make informed financial decisions.
Solution
I developed a Savings Tracker feature that enables users to organize their savings into virtual buckets, set clear savings goals with simple steps, track interest earnings, and visualize their savings trends—creating a more engaging and intuitive financial experience.
Simplified savings goal setting
I implemented a feature that allows users to easily set and manage their savings goals through clear, simple steps. This solution addresses the issue of user disconnect. By offering an intuitive, straightforward goal-setting process, users are empowered to take control of their savings, track their progress, and feel more connected with their financial journey.
Savings Tracker with Categorization
Instead of requiring multiple accounts, I introduced a Savings Tracker feature that allows users to create virtual savings buckets within a single account. This enables users to allocate funds to different goals (e.g., vacation, emergency fund, new car) without the hassle of manually transferring money between separate accounts. The intuitive interface simplifies savings organization while reducing friction in managing finances.
Interest Earnings Visibility
To ensure users stay aware of their earnings, I designed an interest tracker that prominently displays the total interest earned. By incorporating a real-time interest growth indicator on the dashboard, users can easily see how their savings are working for them, reinforcing positive financial habits and keeping them engaged with their savings progress.
Visual Savings Insights
I introduced an interactive Savings Trend Tracker that presents a clear, visual representation of savings progress over time. This feature eliminates the need to manually check statements by providing data-driven insights and engaging charts that help users track their financial growth effortlessly. By making savings history easy to understand, users can stay motivated and make more informed financial decisions.
